Hoyeon Jung, from 'The Squid Game' in the image of an iconic maison

By : ujikiu / On : 10/04/2023

FashionThe model-turned-actress begins a new chapter in her career representing the label that saw her debut in 2016.

Her name is Hoyeon Jung and probably in the West her original name doesn't sound like much to you, but if we tell you 'player number 67 of The Squid Game', you'll surely identify her right away. The model-turned-actress for the Netflix hit series is a well-known face in the fashion world, in 2015 Vogue US named her 'Seoul's Biggest Street Style Star and Korea's Next Top Model'.

Now, the protagonist of The Squid Game has taken another step so that her name becomes a global issue. Jung is the new international image of Louis Vuitton and was a trending topic on Twitter thanks to the French firm, which has previously opted for great Asian figures such as the BTS group, whose members also became ambassadors this year.

Who is Hoyeon Jung?

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The 27-year-old who plays number 67 (Kang Sae-Byeok) in the aforementioned production has quite the career as a model. Born and raised in a small neighborhood in Seoul called Myeonmok-dong, her interest in modeling arose out of necessity in 2009 when she was looking for a career: 'What should I do to earn a living and continue to feed myself? And I thought, 'I'm tall, why not give modeling a try?'' HoYeon explained to Vogue.

In 2013, she participated in Korea's Next Top Model, taking second place in the competition. Three years later she would debut on the catwalks as an exclusive model for Louis Vuitton. She has walked for multiple brands: Burberry, Chanel, Miu Miu, Jason Wu, Schiaparelli, Bottega Veneta, Giambattista Valli, Emilio Pucci, among many more.

Hoyeon Jung, de ‘El juego del calamar’ a imagen de una icónica maison

As unbelievable as it may seem, HoYeon Jung had no previous experience in any big production, in fact, she had only appeared in a few music videos. That was not an impediment for countless viewers to fall in love with her character in The Squid Game, where she plays a cold young woman with trouble trusting others, very different from her vibrant personality for which she is also very popular in social networks.

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The now actress has become the official global ambassador of the French brand for its jewelry, watchmaking and fashion divisions. "I immediately fell in love with Hoyeon's great talent and fantastic personality," explained Nicolas Ghesquière, the fashion house's creative director, thus confirming that there is still much to learn about "Player 67."

How old is Hoyeon Jung?

Hoyeon Jung was born on June 23, 1994 in Myeonmok-dong, Seoul, South Korea. In 2010, from the age of 16, she began her career as an independent model by walking in Seoul Fashion Week for two years. In 2013, she competed on the fourth season of Korea's Next Top Model and was runner-up, and three years later, she signed a contract with The Society Management to pursue her career abroad.

What language does Hoyeon Jung speak?

The mother tongue of the 'Squid Game' model and actress is Korean. And 'Player 67' from 'The Squid Game' also speaks English.

What other series does Hoyeon Jung appear in?

Although most of Hoyeon Jung's professional career had been focused on catwalk modeling, the 'Squid Game' actress had already appeared on screen with supporting appearances in the short film 'The Chanel Pharrell Collection' (2019), in the music videos for singer Kim Yeon Woo's 'Move' (2014) and Lee Hyori's 'Going Crazy'. However, Hoyeon Jung's great debut on the streaming platform was with the series that shocked the world in 2021.

Hoyeon Jung and her cover in Vogue US

Hoyeon Jung's breakneck rise landed her on the cover of US Vogue in the February 2022 issue. Lensed by photographer and visual artist Harley Weir and styled by Alex Jordan Harrington, Vogue delves into the whirlwind life of the star actress of 'The Squid Game'.

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Hoyeon Jung's skin care routine